Question: Why do you think the Japanese have such a way with elegance?
Answer: From a practical and business point of view, there’s a historical event. The first helps you understand the second. Culturally, as the Zen philosophy took hold in Japan during the 12th and 13th centuries, Japanese art and philosophy began to reflect one of the fundamental Zen aesthetic themes, that of emptiness.In other words, less is best. Why? In the Zen view, emptiness is a symbol of inexhaustible spirit. Silent pauses in music and theater, blank spaces in paintings, and even the restrained motion of the seductive geisha in refined tea ceremonies all take on a special significance because it is in states of temporary inactivity or quietude that Zen artists see the very essence of creative energy. The goal is to convey the symmetrical harmony of nature through clearly asymmetrical and incomplete renderings; the effect is that those viewing the art supply the missing symmetry and thus participate in the act of creation. As for the second reason, it’s kaizen—continuous improvement. It means “no best, only better.” You see the word zen in there right? It’s zen for business, and it came about during the US occupation, 1945-1952, under MacArthur. We flattened Japan. We had to build it back up from the ashes. Their economy was in shambles, and they had just begun to industrialize prior to WWII. We taught them continuous improvement, because they had no resources — no land, facilities, or money. They had human capital. To stop improving was to stagnate—which was to die. It was a war on all the things that make for crap: overproduction, overprocessing, defects, conveyance, unneccessary motion, inconsistency, and inventory. In short, Japan HAD to get elegant. They’ve never forgotten how they did it, and they’ve institutionalized it.
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